Hello Molly’s campaign, titled “Life is a party, dress like it”, ran throughout October 2018 to celebrate the second collection of its in-house label Dear Emilia, timed to coincide with the party season ahead of Christmas.
I was tasked to design the billboards (trains and buses) that would be advertised across metropolitan CBDs in the lead-up to Christmas. This project required me to conceptualise the campaign by designing various options, colourways and produce small scale mockups. I was also the first point of contact with the external printers to ensure a smooth process.
- Graphic Designer
- Hello Molly